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Packaging Appreciation Collective

As packaging specialists, we know great work when we see it. That’s why, in this semi-regular series, we share our latest finds of fun, thoughtful or creatively designed packaging. 

1. Small in size, big in impact.

Kids and adults alike will delight in this simple concept. It’s unexpected and seems a little silly at first, like the matchbox equivalent of drawing a mustache on the inside of your forefinger.

However, this 3D advertisement also communicates an important point of differentiation for this SUV – an extendable cargo bed. Smart, simple, and absolutely useable, this is messaging that perfectly matches the medium. Well done, Ford.

2. A little cheeky.

Working with the natural shape of the product and adding a wide-eyed cartoon makes these plain old walnuts just a little bit extra. Nutso relevant in countries without squirrels however, but we take our hats off all the same to a simple, joyful concept.

 

3. Unexpected contents within…

A trend seems to be emerging in Europe of packaging products in unexpected forms.

Yes, there are coffee beans inside cassette-shaped containers here. While the reference will probably float right over the heads of younger generations, those colour gradients definitely have a nostalgic pull for some of us. Probably easy to stack in the cupboard, too?

4. Committed to the claim.

Why say that it’s waterproof when you can show it? There’s no arguing here with the promise that these watches are “engineered for water”.

5. There’s no confusion here.

While these little red legends might not technically meet the expected definition of packaging, we think they more than warrant inclusion in this list. And can you show us another squeezy bottle that packs so many associations into one form?

Guaranteed to provoke a smile, these sauce bottles call to mind summer evenings at a beachside picnic table, or a cheeky sausage roll at our favourite local cafe.

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Please note: We are a New Zealand-based wholesaler and only distribute within New Zealand.

Packaging Appreciation Collective

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